Description :

Social machines is the first book for business people marketers product developers and technologists explaining how this trend will change our world how your business will benefit and how to create connected products that customers love explains how smart phones and tablets enable social machines. Get social machines how to develop connected products that change customers lives now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers. Social machines is the first book for business people marketers product developers and technologists explaining how this trend will change our world how your business will benefit and how to create connected products that customers love explains how smart phones and tablets enable social machines. Social business means many things to many people when defining it in general there are four groups of definitions and views a social technology dimension a social behavioral perspective a process and management view and finally a human dimensionwithout taking into account the original definition which had nothing to do with social technologies the principles of social business . Social media and emerging mobile technologies have forever changed the landscape of human interaction no longer will people wait hours let alone days for a response from clients or customers we now live in a world in which news is broken in under 140 characters and people are more driven by bouncing icons on their mobile phones than what